In-store branding, consumer experience is the most important factor to improve the bottom line. Signage, wall graphics, outdoor branding, in-house fabrication, etc. are all examples of in-store branding.  In Store branding is a vital medium in attracting new customers and ultimately increasing sales. Good point of in-store branding grabs the attention of customers immediately, then it entices them to investigate. In store branding material is changed regularly to attract existing and new customers to the store. The most commonly used material in in-store branding is Vinyl with Digital Printing. In-store branding comprises of close-up pictures of the products for customers to get detail view of a product. In-store branding mainly pasted with pictures of products showing offers, discounts, etc. to attract customers.